We transform creative ideas into compelling products through an iterative process of design, prototyping, and testing. Our approach allows us to successfully navigate through the many technical challenges and constraints that emerge in product development while honouring the original design intent.
product Graphics & visualisation
We've refined our process over decades of experience. Our international team of designers and mechanical engineers have a wealth of knowledge and expertise, allowing us to unearth compelling design solutions that correctly pay homage to the client. We challenge ourselves to push the confines of each project, systematically discovering new market opportunities and strategies for our clients.
Ideas generation & strategy
We use a mix of user research, personas and moodboards to understand consumer needs, current design trends and to determine future directions for product design.
This stage sees the rapid generation of concept ideas. Using insights gained from market analysis and trend research, we explore a multitude of different avenues and approaches to the brief in order to unearth new opportunities. This stage can also benefit from focus groups or internal concept workshops. We then quickly collate our ideas into groups, selecting the directions we feel are most compelling and should be taken forward.
Our industrial designers begin exploring each of the selected directions in more detail. Hand sketching plays a central part in envisioning aesthetic directions in a quick and dynamic way. From styling, part configuration and preliminary material options, we quickly generate visual directions for internal discussion and validation.
We often use 3D sketch CAD in parallel to concept sketching, allowing us to envision different aesthetic directions in more refined detail. It also allows us to better understand the implications of internal components on the form, as well as the ability to test preliminary mechanical concepts.
Rapid Prototyping and Sketch Modelling
We use a mix of sketch modelling (card/foam/wood) and Rapid Prototyping (FDM/SLA) to evaluate form, ergonomics and usability. Rapid Prototyping provides our team with an accurate and detailed example of the design, allowing us to quickly assess the pros & cons of the concept. It also gives our clients the opportunity to see and hold a tangible, living object.
3D Product Visualisation
We use the latest Keyshot software to create quality renderings of design concepts. Here we explore colour palettes, material options, texture details and branding. Depending on your requirement, we can provide high-quality photo-realistic renderings, product animation and in-context visuals to be used for marketing and promotional material.
High Fidelity Models
We have links to a number of prototyping companies locally and in Asia. If required we can deliver high quality appearance models that accurately represent both the look and feel of the final product.
transfer to manufacture
Production Detailing and Final Resolution
Colour, Material, Finish,Texture (CMFT) Documentation
We understand the importance of correct colour selections and material choice and finishes. This sensitivity to the more subtler aspects of design can help improve usability, product understanding, and create fresh design language so that our clients stand out in their markets.
Patent / Design Rights Generation
We frequently generate patentable ideas and designs for our clients. This offers our clients an invaluable tool for staying ahead of the market.