Research

Proper research drives all great design. We’ve traversed backcountry mountains and slept in ice-caves, carved the gnarliest trails on carbon frames, observed clinical technicians in major paediatric hospitals, practiced procedures on 3D printed hearts, and spent late nights in international airports to observe the behaviours of passengers. This provides our team with real-world context, identifies risk and challenges, and helps us highlight key areas of opportunity to further explore.

Identify

Our designers examine all aspects of a project to identify risks, constraints, and industry related best-practices. We research markets, trends, aesthetic drivers, CMFT, and opportunities for intellectual property. This foresight not only aids to a smoother process but also helps to ensure that the end product is economically viable and commercially successful.

Envision

Armed with an intimate understanding of the end user, market, and manufacturing targets, we rapidly explore design options. We do this through a mixture of sketching, sketch CAD, and 3D visualisation.
A sensitivity to brand identity is paramount as our work often spans across existing product lines, or looks to envision the next-generation.
Projects that are more technically geared often benefit from configuration studies, in order to best eliminate redundancies as early as possible.
Our overal goal is to find a symbiotic relationship whereby function drives form and form communicates function.

Make

Design concepts are best understood as 3D objects that can be held, played with, scrutinised, tested, and shared with end users. We use a mixture of soft modelling techniques, full scale CNC foam models, 3D printed models, and machined plastic parts. 

Review

An iterative and dynamic process works best through regular and open communication between our ID teams, engineers, vendors, and clients.
We value the opportunity to share critique as we pursue better, more refined solutions.

Develop & Refine

Our ID team and engineers operate a variety of CAD programs dependant on the requirements and complexity of the project. We can work in varying group sizes to build components and assemblies during the various stages of design and engineering activities. 

Prototype

The Concept Design stage typically culminates in a high-fidelity prototypes. Many start-ups use this prototype for crowdfunding campaigns, securing funds, and marketing material. High-fidelity prototypes offer an invaluable opportunity to evaluate internally, test the market, and display at trade shows. 

Validate

Trials are done with models or prototypes to learn more about the design at various stages of the process. 

Design for Manufacture

We lead projects from concept to completion. By understanding both the capabilities and limitations of manufacturing, we intelligently and confidently tackle the many challenges that occur during design for manufacture. We have extensive experience in enclosure design, ingress protection, light pipe design, and heatsinks. We utilize Finite Element Analysis, drop testing, and water and dust ingress tests. We engage with a wide range of vendors and have longstanding relationships with manufacturing partners in North America and Asia. These partnerships allow us to retain control over design decisions, ensuring the product vision is honored throughout the process.

Marketing Visualisation

3D visualisation provides an accessible, highly creative, cost affective alternative to traditional product photography. Our team has extensive experience working with major technology brands to create compelling marketing imagery and product photography.