Approach

We navigate the challenges of product development, with a user-driven, iterative approach, to successfully lead projects from concept to production.

Unearth

Proper research drives all great design. We are expert in seeing the world through the eyes of the end-user. We’ve traversed backcountry mountains on skis, carved the gnarliest trails on carbon frames, observed doctors and technicians in major hospitals, practiced treatments on 3D printed hearts, and spent late nights in international airports to observe the movements of passengers. This provides our team with real context: identifies challenges, highlights opportunities, and helps us better understand the needs of the user.

Identify

Our designers examine all aspects of a project to identify risks, constraints, and industry related best-practices. We research markets, trends, and opportunities for intellectual property. This foresight not only aids to a smoother process but also helps to ensure that the end product is economically viable and commercially successful.

Envision

Armed with an intimate understanding of the end user, we are able to envision designs that are aesthetically pleasing, useful, innovative, enjoyable to use, and likely to be long-lasting. Our work often spans across multiple product lines, whereby we help businesses establish a cohesive brand identity.

Make

Design concepts are best understood as 3D objects that can be held, played with, tested, and shared with end users. We use a mixture of soft modelling techniques, full scale CNC foam models, 3D printed models, and machined plastic parts.

Develop

A considerable amount of design work is done with CAD. We can work in varying group sizes to build components and assemblies during the various stages of design and engineering activities.

Review

Ideas are discussed amongst our team and with our clients. We value the opportunity to share thoughts and critique our work as we pursue better solutions.

Refine

Multiple iterations, testing, and refining allows us to continuously improve a design.

Prototype

The Concept Design stage typically culminates in a high-fidelity prototype that showcases both the function and aesthetic of the chosen design. Many start-ups use this prototype for crowdfunding campaigns, securing funds, and marketing material. High-fidelity models offer established businesses a real life object with which they can evaluate internally, test the market, and display at trade shows.

Validate

Trials are done with models or prototypes to learn more about the design at various stages of the process. We assess the functionality, to improve features and measure the performance.

Design for Manufacture

We lead projects from concept to completion. By understanding both the capabilities and limitations of manufacturing, we intelligently and confidently tackle the many challenges that occur during design for manufacture. We have extensive experience in enclosure design, ingress protection, light pipe design, and heatsinks. We utilize Finite Element Analysis, drop testing, and water and dust ingress tests. We engage with a wide range of vendors and have longstanding relationships with manufacturing partners in North America and Asia. These partnerships allow us to retain control over design decisions, ensuring the product vision is honored throughout the process.

We take pride in our ability to adapt to the unique needs and constraints of every project.



What’s your challenge?

Approach

We navigate the challenges of product development, with a user-driven, iterative approach, to successfully lead projects from concept to production.

Unearth

Proper research drives all great design. We are expert in seeing the world through the eyes of the end-user. We’ve traversed backcountry mountains on skis, carved the gnarliest trails on carbon frames, observed doctors and technicians in major hospitals, practiced treatments on 3D printed hearts, and spent late nights in international airports to observe the movements of passengers. This provides our team with real context: identifies challenges, highlights opportunities, and helps us better understand the needs of the user.

Identify

Our designers examine all aspects of a project to identify risks, constraints, and industry related best-practices. We research markets, trends, and opportunities for intellectual property. This foresight not only aids to a smoother process but also helps to ensure that the end product is economically viable and commercially successful.Double Click to Edit

Envision

Our designers examine all aspects of a project to identify risks, constraints, and industry related best-practices. We research markets, trends, and opportunities for intellectual property. This foresight not only aids to a smoother process but also helps to ensure that the end product is economically viable and commercially successful.

Make

Design concepts are best understood as 3D objects that can be held, played with, tested, and shared with end users. We use a mixture of soft modelling techniques, full scale CNC foam models, 3D printed models, and machined plastic parts. Double Click to Edit

Develop

A considerable amount of design work is done with CAD. We can work in varying group sizes to build components and assemblies during the various stages of design and engineering activities.

Review

Ideas are discussed amongst our team and with our clients. We value the opportunity to share thoughts and critique our work as we pursue better solutions.

Refine

Multiple iterations, testing, and refining allows us to continuously improve a design.

Prototype

The Concept Design stage typically culminates in a high-fidelity prototype that showcases both the function and aesthetic of the chosen design. Many start-ups use this prototype for crowdfunding campaigns, securing funds, and marketing material. High-fidelity models offer established businesses a real life object with which they can evaluate internally, test the market, and display at trade shows.

Validate

Trials are done with models or prototypes to learn more about the design at various stages of the process. We assess the functionality, to improve features and measure the performance.

Design for Manufacture

We lead projects from concept to completion. By understanding both the capabilities and limitations of manufacturing, we intelligently and confidently tackle the many challenges that occur during design for manufacture. We have extensive experience in enclosure design, ingress protection, light pipe design, and heatsinks. We utilize Finite Element Analysis, drop testing, and water and dust ingress tests. We engage with a wide range of vendors and have longstanding relationships with manufacturing partners in North America and Asia. These partnerships allow us to retain control over design decisions, ensuring the product vision is honored throughout the process.

We take pride in our ability to adapt to the unique needs and constraints of every project.



What’s your challenge?