Zero-emission solution for the heavy-duty transportation sector
Loop Energy
The zero-emission solution for the heavy-duty transportation sector
When landmark technology is revealed it's critical for it to land in the public eye with impact. Loop Energy's new S1200 sets a new standard in Fuel cell efficiency, making it an exciting contender for wide-scale market adoption in mid-sized fleet trucks. To date, Loop's Fuel cells have been enclosed in sheet metal boxes. The launch of a new technology would need something more to capture the public eye.
Form3 had the opportunity to work closely and quickly with Loop to develop covers that would express the vision and potential for this new technology at the world's leading mobility tradeshow - IAA Mobility. The goal was to communicate power and efficiency in a form that had some relationship with a traditional combustion engine to make it more familiar than the mass of cables and hoses that typically surround a fuel cell. The solution has shapes that are abstracted from the key technologies within the fuel cell, giving visual queues for the marketing team to discuss the technical features that are behind the power and efficiency gains.
