Desktop Section

ZED Bindings
G3

Defining the next generation of lightweight, high-performance touring bindings

Starting with the proven platform of the ION, we looked at every part, every mechanism, and every screw to evolve the idea of a fully featured binding at the lightest weight possible.

With the ZED we set out to define the next generation of lightweight high-performance touring bindings. At only 345 grams, it's the lightest fully featured tech binding. The ZED truly stands confident in a league of its own with all the power and performance of a much heavier modern touring binding, but packs it into a super light and simple package.
CLIENT
Genuine Guide Gear Inc.
ROLE
Industrial Design
Mechanical Design
Prototyping
Marketing Visuals

Client Website

Sketch exploration

Presentation models illustrate task and mood lighting and finish treatments.

3D Optimization

Presentation models illustrate task and mood lighting and finish treatments.

Marketing renderings

Presentation models illustrate task and mood lighting and finish treatments.
G3_ZED_Side

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Mobile Section

ZED Bindings

G3

Defining the next generation of lightweight, high-performance touring bindings

Starting with the proven platform of the ION, we looked at every part, every mechanism, and every screw to evolve the idea of a fully featured binding at the lightest weight possible.

With the ZED we set out to define the next generation of lightweight high-performance touring bindings. At only 345 grams, it's the lightest fully featured tech binding. The ZED truly stands confident in a league of its own with all the power and performance of a much heavier modern touring binding, but packs it into a super light and simple package.
CLIENT
Genuine Guide Gear Inc.
ROLE
Industrial Design
Mechanical Design
Prototyping
Marketing Visuals

Client Website